GlaxoSmithKline has relaunched its redesigned copd.com website, which provides disease education, interactive tools, tips and inspirational testimonies from patients living with chronic obstructive pulmonary disease.
The revamped website offers user-friendly tools and helpful guidance to enhance patient awareness about COPD. It is designed to put first-hand stories from patients at the center of the user experience and encourage education and strengthening dialogue between patients, their caregivers and healthcare providers.
COPD is a progressive lung disease that includes chronic bronchitis and emphysema, and is the third leading cause of death in the US. Its symptoms include chronic cough, chest tightness, shortness of breath and difficulty breathing. Almost 15 million Americans have been diagnosed with the disease and another estimated 12 million may be undiagnosed.
On the site, people are invited to take steps to strengthen their relationships with healthcare providers, work closely with their physician to develop an individualized COPD action plan, be inspired by other patients’ experiences, and learn how to educate others close to them about the disease.
“COPD can be very challenging to manage, both physically and emotionally,” said Dr Courtney Crim, Director of Respiratory Clinical Development at GSK. “The new copd.com is about providing a shared experience of what it’s like to live with COPD, promoting understanding and dialogue about the disease, and helping people adjust to the day-to-day challenges that come with COPD.”