Anthem Blue Cross and Blue Shield Foundation has donated $150,000 to the American Lung Association of Nevada. The grant will help continue and expand two ALA state programs aimed at reducing youth tobacco use.
“All Nevadans want to see better long-term health outcomes for their youngest and most vulnerable citizens. Anthem believes that this grant to the ALA will deter Nevada youth from taking up the smoking habit and give addicted smokers the tools they need to quit and stay smoke free,” says Mike Murphy, president, Anthem Blue Cross and Blue Sheild in Nevada.
One of the ALA’s two copyrighted programs aimed at Nevada youth is Teens Against Tobacco Use (TATU). Teens Against Tobacco Use uses high school students to teach elementary students to avoid tobacco..
“Thanks in large part to the generous support of Anthem Blue Cross Blue Shield, we will be able to train more than 700 Nevada teenage educators who will then educate more than 25,000 elementary and middle school students across our state about the harmful effects of tobacco using this powerful tobacco prevention program,” says Allison Newlon Moser, executive director, ALA of Nevada.
Nevada’s second program, Not on Tobacco (NOT), helps teens who have already started smoking to quit through a state of the art cessation program designed specifically for teenagers.
The Anthem Blue Cross and Blue Shield Foundation supports not-for-profit organizations whose projects and programs align with the Foundation’s initiatives.