An executive at the cigarette company says they aim to stop selling cigarettes within a decade.
CEO Jacek Olczak told The Mail on Sunday that the move was part of the company’s goal to become smoke-free and to help end the use of traditional cigarettes.
Olczak also called on the UK government to outlaw cigarettes within a decade, comparing them to gas-powered cars, which are set to be barred from being sold in the country starting in 2030, according to The Telegraph.
“We can see the world without cigarettes,” he said. “And actually, the sooner it happens, the better it is for everyone. With the right regulation and information it can happen 10 years from now in some countries. And you can solve the problem once and forever.”