A new smoke-free cigarette alternative called heated tobacco heats up cigarettes without using an open flame.
The heated cigarette produces an aerosol that contains the nicotine as well as other chemicals and additives. The device is more similar to a traditional cigarettes than an e-cigarette or a vape device, which don’t contain tobacco, because the nicotine is coming directly from the cigarette.
Tobacco companies are attempting to glamorize these products, experts told ABC News.
“They’re attempting to make the packaging and the marketing look white and clear and clean and very modern,” said Erika Sward, assistant vice president for advocacy at the American Lung Association. “But we can’t afford to be fooled again on another tobacco product.”