The Centers for Disease Control and Prevention is launching hard-hitting ads for its 2014 “Tips From Former Smokers” campaign. Beginning July 7, these ads will run nationwide for nine weeks on television, radio, and billboards, online, and in theaters, magazines, and newspapers. The launch of these ads comes as CDC is also releasing new data on how many US adults use some form of tobacco.
The Tips national tobacco education campaign has helped hundreds of thousands of smokers quit since it began in 2012. This year Tips returns with new ad participants living with the devastating effects of smoking-related diseases.
“These new ads are powerful. They highlight illnesses and suffering caused by smoking that people don’t commonly associate with cigarette use,” said CDC Director Tom Frieden, MD, MPH. “Smokers have told us these ads help them quit by showing what it’s like to live every day with disability and disfigurement from smoking.”
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