Facebook recently announced a new plan to ban all ads that discourage people from getting vaccinated, according to a report from The Guardian.
The changes are a departure from Facebook’s previous policy, which prohibited ads with vaccine misinformation but allowed ads expressing opposition to vaccines if they did not contain false claims.
The company said in a blogpost, however, that it would still allow ads advocating for or against legislation or government policies on vaccines, including a Covid-19 vaccine. Several ads discouraging vaccine mandates remained on the platform as of Tuesday.
Anti-vaccine content and discussion will still be allowed to appear organically on the platform, including in Facebook groups. A Guardian analysis found engagement with anti-vaccine posts on a sample of Facebook pages soared this summer. A spokesman for the company told the Guardian that Facebook’s advertising policies were “overall stricter” than its community standards applying to individual users and that the company had other policies on health misinformation outside of advertising, including flagging false statements for fact checks.