Invacare Corp has introduced a new unilateral Internet Minimum Advertised Price (MAP) Policy for the United States, according to the company. The policy went into effect on July 7, 2014.
The MAP Policy is applicable to all US customers who sell and market Invacare products over the Internet (“E-Commerce Providers”). Invacare is adopting this policy “in order to encourage all of its E-Commerce Providers to promote and invest in the marketing, pre-sales and post-sales services and support of certain Invacare products in the US in a manner that will promote and preserve the intended premium status of such products,” according to a company press release.
“Invacare recognizes that our E-Commerce Providers continue to invest their resources and efforts behind those premium products that allow for maximum return and maintain strong consumer loyalty,” said Judy Kovacs, vice president customer service and sales operations. “Invacare strongly believes that we must continue to offer superior products that create consumer demand and generate solid profitability for all Invacare providers. We must continue to recognize those providers who offer superior customer service and product selection on a broad level, and that is the overriding purpose of this policy.”
Invacare’s MAP Policy will apply to the advertisement by E-Commerce Providers of certain Invacare products that Invacare shall designate from time to time as “MAP Products.” For each MAP Product, Invacare will specify a MAP Price which will constitute the minimum advertised price for such products.
More information, including the MAP Policy, MAP product list, and pricing, are available on the Invacare website.