Invacare Corp, Elyria, Ohio, recently launched “Real Life,” a new campaign dedicated to raising awareness of the everyday struggles and achievements of those living with disabilities, ailments, or advancing age. The Real Life campaign aims to inspire those who use products like oxygen, wheelchairs, and walkers and think they can no longer live their life to the fullest. The company created this awareness campaign so that people can share their ‘real life’ stories—or the story of someone who inspires them—for a chance to win cash prizes for themselves and the charity of their choice.
“‘Yes, you can’ comes in many forms, from winning a gold medal to being able to go to your grandson’s soccer game, and that is the spark behind the Real Life campaign,” said Lou Slangen, senior vice president for corporate marketing and chief product officer at Invacare. “People are incredibly resilient and they surprise you. Through the Real Life campaign, we want to share these stories of ‘Yes, you can’ and perseverance with the world.”
Invacare is launching the campaign online, creating a digital forum through YouTube, Facebook, and Flickr. People are invited to capture their story or the story of someone who inspires them, in video or photo form. Participants can submit their video or photo entry during the contest period at the Invacare “Share Your Story” Web site.
Three stories will be selected to win $3,000 for the creator of the entry, with $6,000 donated to the charity of their choice. The contest will run from April 4, 2011 to June 30, 2011.
Source: Invacare Corp