A study reveals that young adults who use social media to quit smoking are as twice as successful than those who used the more traditional method of telephone-based support.

The study, published last week inĀ Nicotine & Tobacco Research, compared the success of the social media-based campaign “Break It Off” with Smokers’ Helpline, a telephone hotline for young adults looking to quit smoking.

After three months in the program, 32% of smokers who used “Break It Off” apps and web tools had quit smoking, compared to 14% of their peers who used the telephone-based support.

“These finding suggest that the creators of public health campaigns need to evaluate how they use social media channels and social networks to improve health, especially with regards to younger demographics,” said Bruce Baskerville, a senior scientist at the Propel Centre for Population Health Impact at Waterloo, who led the study.

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