Teva Pharma has launched its #Laugh4Lungs social media campaign for World COPD Day 2015 “in order to use the power of laughter to promote global awareness of COPD,” according to a company announcement.
The campaign will also raise money for three leading COPD charities across Europe, including: the British Lung Foundation (UK), Longfonds (Netherlands) and Fundación Lovexair (Spain).
The campaign encourages people to share videos of themselves or someone else laughing on social media channels, then tag or nominate others within their social networks.
In addition, people can also donate money to charities that are working to make a difference within the COPD community.
“At Teva we believe it is important to increase global awareness of this debilitating disease,” said Luca Frangoni, head of Respiratory, Teva Europe. “With #Laugh4Lungs we have chosen laughter as the vehicle to promote awareness of COPD because it’s a universal language that transcends between all ages and is beneficial for lung function and overall wellbeing.”
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