NASCAR is leading a joint campaign with DRIVE4COPD, a public health initiative of the COPD Foundation, throughout November, which is COPD Awareness Month. The campaign is intended to raise awareness of the condition and encourage fans to get screened.
Throughout November, NASCAR will go orange as an homage to the cause. According to the racing association, the official NASCAR logo will feature an orange ribbon in the design, and the association’s Plaza building in Charlotte, NC also will be illuminated with orange lights throughout the month.
Working with DRIVE4COPD, NASCAR also has produced a 10-second public service announcement that’s scheduled to air across ESPN and FOX Sports One during race broadcasts and shoulder programming. What’s more, Sirius XM Radio will air 30-second COPD awareness spots to encourage fans to get screened.
“DRIVE4COPD is proud to partner with NASCAR in the fight against COPD this November,” said John W. Walsh, president and co-founder of the COPD Foundation, in a released statement. “We’re so grateful for the support of NASCAR, both on track and off, in our mission to prevent and cure COPD, which affects so many Americans and their families.”