Large, graphic health warnings on tobacco packets in China would increase awareness about the harms of smoking, help to cut smoking rates, and in doing so save lives according to global studies.

These are the key findings from a new report, Tobacco health warnings in China – Evidence of effectiveness and implications for action, from the World Health Organization (WHO) and the International Tobacco Control Policy Evaluation Project (ITC Project).

“This new report presents a very compelling case for the introduction of large, pictorial – or ‘graphic’ – health warnings on all tobacco packages in China,” said Bernhard Schwartl√§nder, WHO Representative in China, where the average smoker in China smokes 15-17 cigarettes per day.